Profile

As a User Experience Designer, I set humans to focus on my actions. I believe that digital applications should make people's lives easier and more sustainable. Through human-centered and data-driven design, I develop valuable and durable products tailored to the needs of their users.

Professional Experience

2018 - heute – User Experience Designer, Technologie
︎︎︎REWE digital GmbH, Cologne
• Ideation, testing, evaluation, conception, design, and prototyping of services and features in the field of eCommerce, stationary, and fulfillment.
• Development of a user-centered evaluation matrix for evaluation and prioritization of ideas
• Conversion rate optimization of existing digital services
• Holistic conception, prototyping, and testing of new mobile apps in Research & Innovation area

2018 – Master Thesis Student, New Business Strategy, Airbus Operations GmbH, Hamburg
Master thesis: „Holistic Campaign Driven Innovation Platform“

2016 - 2017 – Surface Identity, Continental AG, Hannover
Projekt Trend Interpretation

2013 - 2018 – Tutor Color & Surface Design,
HAWK University of applied Sciences and Arts, Hildesheim

Studies

2016 - 2018 – Master of Arts, Design
︎︎︎HAWK University of Applied Sciences and Arts, Hildesheim
Design Research, Design Management, Strategy and Teams

2012 - 2016 – Bachelor of Arts, Design
︎︎︎HAWK University of Applied Sciences and Arts, Hildesheim
Color Design, Color Theory, Trend Scouting, 3D-Visualization

Further Education

2019 - 2022
︎︎︎Designing Strategy – IDEOU (2022)
︎︎︎Designing Business – IDEOU (2021)
︎︎︎Design for the 21st Century with Don Norman – IxDF (2021)
︎︎︎UX Strategy Masterclass - Become UX Strategist – Udemy (2021)
︎︎︎UX Management: Strategy and Tactics – IxDF (2021)
︎︎︎Accessibility: How to Design for All – IxDF (2021)
UX Deliverables – Nielsen Norman Group (2019)

Product Development

Service Design Blueprint, Rapid Prototyping, AB-Testing, Conversion Rate Optimierung, UX Strategy

Qualitative Research

Hallway-Tests, Gurillia UX-Tests, Friendly UX-Tests

Software/Tools

Axure RP, Sketch/Figma, Zeplin, Mouseflow, Adobe Analytics

Languages

German (Native), English (fluent)